About

History

North Point was founded out of a deeply personal experience and a simple observation. After his father suffered an acute ischemic stroke, Fayz Akhmedov witnessed firsthand how difficult everyday health routines could become. His father was prescribed multiple medications, taken at different times throughout the day—but something as basic as a pill organizer was simply not available in Uzbekistan. What should have been a small tool to bring order and peace of mind instead became a daily challenge.
This experience left a lasting impression. While living and working abroad, Fayz realized that many simple yet essential healthcare products—widely available in other countries—were missing from the local market back home. Determined to close this gap, he decided to import pill organizers at scale, sourcing them from China and introducing them to pharmacies across Uzbekistan.
The early days were not easy. Many pharmacies initially rejected the product, unsure of its relevance or demand. But through persistence, education, and close collaboration with partners, the market slowly began to change. Today, North Point is the largest wholesaler of pill organizers and similar healthcare products in Uzbekistan. What were once hard to find are now widely available across the country, improving daily life and bringing greater ease to medication routines.
Over time, these products evolved beyond their original purpose. They became not only tools for better medication adherence, but also effective in-store marketing platforms for the global brands North Point represents.
This simple desire—to make taking medication easier, safer, and more organized—became the foundation of the company. As consumer needs evolved, so did North Point. By listening closely to the market, the company expanded into dietary supplements, antiperspirants, and other health and wellness categories.
As North Point continues to grow, it remains committed to the values that shaped its beginnings: staying agile, adventurous, and inquisitive—always listening to consumers, always evolving, and always striving to lead the market rather than follow it.

Leadership

Fayzillo Akhmedov

As the Founder and Chief Executive Officer of North Point LLC, he is committed to advancing health and wellness across Uzbekistan and the wider Central Asian region by expanding access to high-quality, trusted health and nutrition products.
With a professional background in finance and management consulting—including experience at JPMorgan Chase and Deloitte—Fayzillo brings a strong analytical foundation, strategic mindset, and operational discipline to building scalable businesses. He combines this global business experience with a mission-driven approach focused on long-term impact and regional development.
Through North Point, Fayzillo aims to establish the company as the leading authority in consumer health education and the premier distributor of world-renowned health and wellness brands in Central Asia, supporting healthier lifestyles through knowledge, quality, and trust.
Fayzillo Akhmedov is a U.S.-educated entrepreneur with over a decade of professional experience in the United States.
Bobur Sobirov is a seasoned executive with over 15 years of experience across both the public and private sectors.

Bobur Sobirov

Bobur has played a key role in major, large-scale initiatives, including projects with ACWA Power, gaining extensive experience in complex project execution, stakeholder management, and market development. As a Partner and Director of Sales at North Point LLC, Bobur brings strong leadership capabilities, deep sales expertise, and a strategic, results-oriented approach to driving business growth. His industry knowledge and ability to build high-performing teams and long-term partnerships are central to the company’s commercial success and regional expansion. Bobur’s leadership philosophy emphasizes collaboration and shared purpose, reflected in one of his favorite quotes by Michael Jordan: “Talent wins games, but teamwork wins championships.”

Mission Statement

Our mission is to promote a healthier lifestyle and expand access to high-quality health and nutrition products across Uzbekistan and Central Asia by partnering with trusted global brands and delivering them through reliable, compliant, and scalable distribution.
Central Asia is a rapidly emerging region of more than 75 million people, undergoing significant economic growth, modernization, and integration into global markets. At the heart of this transformation, Uzbekistan—home to over 36 million people— is experiencing rising consumer awareness, expanding healthcare infrastructure, and increasing demand for preventive health and wellness solutions.
North Point aims to play an active role in this regional shift by connecting world-class health brands with local markets, ensuring regulatory compliance, product integrity, and broad accessibility. Through long-term partnerships with manufacturers, retailers, pharmacies, and healthcare professionals, we support the development of a healthier, more informed, and more resilient Central Asia.

Our Values

People Are Our Greatest Asset

We believe long-term success is built by talented, motivated people. We invest in our team’s growth, well-being, and development, knowing that empowered individuals create exceptional outcomes.

Building Lasting Relationships

We prioritize long-term partnerships over short-term gains, fostering strong relationships with brands, customers, and stakeholders based on mutual respect and shared success.

Trust Through Integrity

We act with honesty, transparency, and accountability in everything we do, earning trust through consistent actions and ethical decision-making.

Inclusive Meritocracy

We value diversity of thought and background, and we reward performance, initiative, and results. Opportunity and advancement are based on merit, not hierarchy.

Experimentation Drives Innovation

We encourage curiosity, testing, and continuous improvement. Thoughtful experimentation allows us to adapt, learn quickly, and innovate in a dynamic market.

Challenging the Status
Quo

We question assumptions and legacy practices, seeking better, more efficient ways to serve our partners and customers while raising industry standards.

The Whole Is Greater Than the Sum of Its Parts

We believe collaboration multiplies impact. Strong teams, aligned goals, and shared accountability enable outcomes no individual could achieve alone.

Trust and Empower

We give our people ownership and autonomy, trusting them to make decisions, take responsibility, and deliver results with confidence and accountability.

Stay Nimble

We remain agile and responsive in a fast-evolving market, adapting quickly to change while maintaining focus on our strategic priorities.

Quality Over Quantity

We prioritize excellence in products, partnerships, and execution, choosing depth, reliability, and long-term value over scale for its own sake.

Laser Focus

We focus relentlessly on what matters most. By setting clear priorities and eliminating distractions, we channel our energy and resources toward high-impact goals.

Market

  • Uzbekistan and the wider Central Asian region represent one of the last underpenetrated growth markets in dietary supplements and health & wellness—large in population, early in category maturity, and accelerating rapidly.
  • Despite its size and momentum, the region remains largely overlooked by international manufacturers, creating a rare window for brands willing to enter early and build long-term leadership.
  • Central Asia population: ~80 million, with Uzbekistan accounting for ~50% of the region.
  • 30–40% of the population now considered middle class, with rising disposable income
  • Rapid urbanization, particularly in Tashkent and regional centers
  • Young, digitally engaged population with growing exposure to global health trends
  • Uzbekistan is the natural entry point into Central Asia due to its population size, improving infrastructure, and increasing openness to international brands.
  • Vitamins & Minerals market projected at ~$280 million in 2025
  • Expected CAGR of 7.4% (2025–2029)
  • Uzbekistan alone projected to reach $100–150 million by 2030
  • Central Asia overall could become a $500 million market by 2030, led by Uzbekistan and Kazakhstan
  • These figures reflect a market that is still early-stage, with significant headroom compared to Europe, North America, or East Asia.
  • Several structural shifts are accelerating demand:
  • Post-COVID Health Awareness
  • COVID significantly increased consumer focus on immunity, vitamins, minerals, and preventive health
  • Supplements are increasingly viewed as everyday health tools, not niche products
  • Expanding Fitness & Wellness Culture
  • Rapid growth of gyms, fitness studios, and wellness communities
  • Younger consumers actively seeking supplements, protein, magnesium, omega-3, vitamin D, etc.
  • Adoption of Western Health Trends
  • Strong influence from U.S. and European health practices
  • Growing trust in American brands, perceived as higher quality and more reliable
  • Social media accelerating awareness and education
  • E-commerce growing at ~20% annually
  • Consumers increasingly comfortable purchasing health products online
  • Marketplaces and direct-to-consumer channels expanding rapidly However:
  • Distribution networks for supplements remain fragmented
  • Many pharmacies and retailers lack structured category management
  • Professional, nationwide distribution remains limited
  • This creates an opportunity for brands that partner with experienced local distributors to scale faster than the market itself.
  • Limited presence of international supplement brands
  • Market still dominated by:
  • local brands
  • generics
  • inconsistent quality offerings

As a result:

  • Low market penetration relative to population size
  • Strong demand for trusted, globally recognized brands
  • First movers can shape category standards, pricing, and consumer expectations
  • Large population with rising purchasing power
  • Early-stage market with low competitive saturation
  • Strong appetite for preventive health solutions
  • Rapidly growing e-commerce and modern retail
  • Cultural openness to Western products and education
  • For international manufacturers, Uzbekistan and Central Asia are not a short-term play—but a long-term growth platform where early entrants can establish category leadership before the market matures.

Why Us

Gateway to a high-growth, untapped market of Central Asia
Official registration of products
Established relationships, and strong distribution
Fast growing ecommerce stores
Open-minded young team led by a US-educated entrepreneur
Market expertise
Regulatory and compliance expertise
Brand promotion
Brand protection
Strategic marketing
Comprehensive logistics and warehousing
Exclusive focus on health and wellness
Long-term focus
Strong reputation with tax authorities and local regulatory agencies